Kroger makes it easy and affordable to eat Organic! Look for the Simple Truth® Organic Green label. Kroger offers a wide variety of natural and organic choices from popular national and local brands, including refrigerated and frozen foods, fitness bars, snacks, and a growing selection of gluten-free, wheat-free and dairy-free items. Plus, you’ll find natural and organic health, beauty and household products too! All of these items meet our Live Naturally and USDA Organic standards, so you can feel good about the choices you make. Fresh Food. Low Prices. At Kroger.