Pharrell’s fashion faux pas aside, director Ryan Hope (Wiz Khalifa, George Michael — and New Music To Know artist Alpine) exploits a silhouette not often seen in hip-hop videos. And a look that hasn’t been popular since the ’90s when Kate Moss brought heroin chic to the masses.
But the look of the video, which switches off between the black & white style of a Herb Ritz photo shoot and a color-saturated Martin Scorcese drugs & gangsters film, matches the lyrics.
For the first time in his career, this artist formerly known as Tity Boi is rapping about designer clothes from Alexander Wang, Commes Des Garçones, Armani, Givenchy and Gucci. All while throwing dollar bills at strippers and dealing drugs so, don’t worry, he’s not completely in a new universe.